Sometimes it is easier to say what we aren't than what we are!

What we aren't, then:

• We aren't another business catering to the advertising world's vision of "womanhood"
  
• We aren't interested in telling you what you are or should be
  
• We aren't a bunch of men who think we know about women

We are:

• Woman-owned
  
• Woman-focussed
  
• Woman-friendly
If you want to write for us, those are the same ideals that must infuse your work.

If you buy our books, that's what you get.

When we do business we work to create a woman's context. That means we don't take anything for granted and "because that's the way it's done" is never our reason for doing anything.

At LadybugBooks.com we believe in women. We believe that centuries, millennia, of being excluded from the decision-making that led humanity to this point gives us a unique potentiality for shaping new directions. This can be a heavy burden, and it certainly is a lot of work! But it is also a position of trust: We need to trust each other's competence, intentions, and the possibility that an ongoing re-examination and the process of learning will have a positive outcome, not only for this woman-owned business but for women and for the world. We have that trust. Georgia Jones, founder and owner of LadybugBooks.com, has based her whole life on that ideal.

We have that trust though, frankly, it isn't always easy. Not only have women been outside of the corridors of power for too long for us to have a practical grounding in power and strength, but many of those women who have sought to exercise whatever power they could achieve have learned to exercise it in a very male way. That isn't the point here!

For women, survival has meant learning habits and postures that are not conducive to the healthy exercise of power and are completely antithetical to cooperation. LadybugBooks.com is dedicated to a healthy balance of power between our staff, writers, and readers. We are insistent upon cooperation. No singular assertions of power or control, of moral superiority, nor any flawless facade of "niceness" that covers such singularity of benefit or control, is acceptable here. Isolation and the wider society have left many women who have a sense of their own competence with a lack of understanding of the competence of other women. While we are happy to open doors for women to experience their own value, we also insist on their learning respect, real respect, for the value that others bring to a business such as this.

Of course, and realistically, we don't always reach these high ideals, but that isn't the point:

As a company "in the service of women" we know that there are no pat answers, that the journey is more important than any of the stations along the way. We know that women are growing, discovering, and changing. We don't see an end to that. We hope you don't either.